Last updated: Feb 8, 2021
At This Dog’s Life, we very much appreciate your readership and understand the importance of your personal privacy. This policy is available to help you understand the handling of information while you’re on the site. On this page, we’ll explain our approach to achieving GDPR-compliance, both for ourselves and for you.
HOW WE COLLECT INFORMATION
Personal information is information about you that is personally identifiable like your name, address, email address, zip codes or phone number, that is not otherwise publicly available. This Dog’s Life collects personal information in a variety of ways, including when you subscribe to or use This Dog’s Life products or services; when you subscribe to This Dog’s Life newsletters, daily, weekly, specialty, and similar email notices; when you register for or participate in This Dog’s Life Forum on Facebook and other events such as, virtual educational programs such as seminars, webinars, etc., that This Dog’s Life conducts from time to time; when you visit This Dog’s Life website or the websites of certain This Dog’s Life Partners; and when you enter Internet-based contests, promotions or sweepstakes sponsored or administered by This Dog’s Life; when you download reports or editorial pieces, etc; and when you purchase This Dog’s Life Products such as anything on our ecommerce store or our own brands.
When you register on our website or for our products and services, we ask for and collect information such as, but not limited to; your name, email address, company, address, country, zip code, and industry. For some products and services we may also ask for your address and information about you or your business’s assets or income. Once you register with This Dog’s Life and sign in to our services, you are not anonymous to us.
If you are purchasing something from a This Dog’s Life website, we need to know personal information such as your name, email address, mailing address, credit card number, and expiration date. This allows us to process and fulfill your order and to notify you of your order status. This information may also be used by This Dog’s Life to notify you of related products and services. Credit card information will not be shared or sold to unaffiliated third parties for any purpose without your express permission, except as necessary to process the transaction.
TRANSPARENCY AND CHOICE
People have different privacy concerns. Our goal is to be clear about what information we collect, so that you can make meaningful choices about how it is used. For example:
Wherever it is optional to collect additional information about you, we transparently inform you about what information we need, why we ask for it and we require your consent to process such information. When you change your mind, there is always a convenient way how to let us know.
You can always set your own Cookie preferences and therefore decide whether you agree to be on our radar when it comes to ads or behavior analytics or not.
COOKIES AND RELATED TECHNOLOGIES
In addition, This Dog’s Life automatically receives and records information on our server logs from your browser, including your IP address, This Dog’s Life cookie information, and the website page you request. This Dog’s Life uses this information to help diagnose problems with our servers, for system administration, and to examine our website traffic in aggregate. The information may be collected and used to improve the content of our Web pages and to customize content and/or layout for each user.
THIRD PARTY PIXELS AND COOKIES
USE OF PERSONAL INFORMATION
Registration is not required in order to use this site. However, This Dog’s Life may provide comments, polls, submission forms, etc. to its users. You may be required to register for these features. If you do register, and in the process provide us with personally identifiable information, no information will be shared with any third-party organization except with your express consent. If you post comments or articles on the site, any personally identifiable information you provide in those comments or articles will be public. As such, we are not responsible for personally identifiable information that you may choose to share through these channels.
We also provide visitors the opportunity to sign up to receive communications from us. In this case, we ask the visitor for personally identifiable information. Depending on what the visitor opts-in for, these communications will include some or all of the following: daily or weekly newsletters, company updates, and/or other relevant promotions. You may opt out of receiving any, or all, of these communications by clicking on the “unsubscribe” link in any email we send, or by replying to any email stating you’d like to removed from our list.
We may use personal information collected through its website to send out targeted email promotions on behalf of its advertisers and industry partners. We use Facebook's Conversion API, a Facebook Business Tool that lets This Dog's Life share key web and offline events, or customer actions, directly from our server to Facebook’s. Conversions API works with our Facebook pixel to help improve the performance and measurement of our Facebook ad campaigns.
If you participate in a This Dog’s Life virtual program, webinars or other time-sensitive programs, we use personal information to contact you to remind you of upcoming deadlines or additional information concerning these programs.
This Dog’s Life occasionally conducts subscriber and/or user surveys to better target our content to our audiences. The aggregated information collected is sometimes shared with our advertisers, however, we do not share specific individual information with third parties.
This Dog’s Life, in the future, may operate several websites featuring its dog- and pet-related content and services. This Dog’s Life may share personal information collected from users of its websites internally across these websites to better serve its users.
This Dog’s Life has numerous products and services and therefore numerous email and promotion lists. In an effort to allow users to tailor their participation in This Dog’s Life services and promotions, This Dog’s Life provides users the ability to choose specific lists or products of interest and opt-out options are product and use/list specific. All email promotions sent from This Dog’s Life provide an opt-out link at the bottom of the email pursuant to which users can opt-out of specific products and promotions. If you receive one of these emails and wish to unsubscribe please follow the instructions given in each email or contact firstname.lastname@example.org.
If you provide financial information, we use that information primarily to verify your credit and collect payments for your purchases, orders, subscriptions, etc.
If you provide us with personally identifiable information for the purposes of receiving these communications, this information will not be shared with any third-party organization except with your express consent. If your personally identifiable information changes, or if you no longer wish us to possess your information, you can request correction, updating, or deletion of your information by emailing us at email@example.com.
SHARING OF PERSONAL INFORMATION WITH THIRD PARTIES
This Dog’s Life does not rent, sell, or share personal information about you with other people or non-affiliated companies except to provide products or services you have requested, when we have your permission, or under the following circumstances:
We may provide personal information about our users to trusted partners and vendors who work on behalf of or with This Dog’s Life under confidentiality and similar agreements prohibiting such parties’ further use of the information. These companies may use your personal information to help This Dog’s Life communicate with you about offers from This Dog’s Life and our marketing partners. However, these companies do not have any independent right to use or share this information.
When you register for a contest, event, virtual trade-show, or other promotion that is sponsored by a third party, the third party will be provided personal information unless otherwise posted in connection with the promotion. This is noted on all forms upon submission.
DISPLAY OF ADVERTISING
DISPLAY ADVERTISTING PARTNERS
As you browse the This Dog’s Life websites, advertising cookies will be placed on your computer so that we can understand what you are interested in. Our display advertising partners then enables us to present you with retargeting advertising on other sites based on your previous interaction with This Dog’s Life. The techniques our partners employ do not collect personal information such as your name, email address, postal address or telephone number.
This website may contain links to other websites that are not controlled by us. We are not responsible for the privacy practices and policies of any website other than our own.
We follow accepted industry standards to protect personal information you have provided.
We work hard to protect This Dog’s Life and our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold. In particular:
We encrypt our services using SSL, in transit and at rest as well.
We review our information collection, storage and processing practices, including physical security measures, to guard against unauthorized access to systems.
We restrict access to personal information to those of This Dog’s Life staff, and third parties who need to know that information in order to process it for us, and who are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.
However, no method of electronic storage can ever be 100% secure. Therefore we are not in a position to guarantee the absolute security of your information.
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order or legal process served on our website.
UPDATE/CHANGE YOUR USER PROFILE OR PREFERENCES
To update your email address or change your email preferences please contact firstname.lastname@example.org.
We’re committed to our users enjoying This Dog’s Life to help them understand and prepare for the General Data Protection Regulation (“GDPR”). The GDPR is the most comprehensive EU data privacy law in decades, and will come into effect on May 25, 2018.
As well as strengthening and unifying user data privacy across the EU, it also puts new or additional obligations upon anyone that handles EU citizens’ personal data, regardless of where they are located.
Below, we’ll explain our approach to achieving GDPR-compliance, both for ourselves and for our Customers.
This Dog’s Life Approach
The GDPR’s updated requirements are significant and our team is working hard to bring This Dog’s Life’s service offerings and contractual commitments in line so Customers can prepare themselves before May 25, 2018. Measures taken to achieve this include:
Changes in our newsletter sign ups. We updated all opt-in checkboxes to require an action taken. All language with exactly what you are signing up for is on forms/landing pages across products.
Investments on the back end. We are working on improvements to our infrastructure, to fulfill all the requirements and obligations connected to continuous security monitoring, data breaches and security incident management.
Legal matters. Any Customer willing to enter into a Data Processing Addendum (“DPA”) with This Dog’s Life is welcome to use our template. Please reach out to us at email@example.com to learn more about next steps.
We’ll also continue to monitor the guidance around GDPR compliance from privacy-related regulatory bodies, and will adjust our plans accordingly if it changes.
Fulfilling our privacy and data security commitments is important to us. So we’re happy to help you prepare for all the changes the GDPR brings. This page will be revised to reflect GDPR-related information as it becomes available. If you have any questions about how This Dog’s Life can help you with compliance, we hope you’ll reach out to us at firstname.lastname@example.org.
If you have any questions regarding this policy, please email email@example.com.
SECTION 1 - WHAT DO WE DO WITH YOUR INFORMATION?
When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.
When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.
SECTION 2 - CONSENT
How do you get my consent?
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.
How do I withdraw my consent?
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at firstname.lastname@example.org or mailing us at:
This Dog's Life
663 Henry Street Brooklyn, New York US 11231
SECTION 3 - DISCLOSURE
We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.
SECTION 4 - SHOPIFY
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more insight, you may also want to read Shopify’s Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy).
SECTION 5 - THIRD-PARTY SERVICES
In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.
When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
SECTION 6 - SECURITY
To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.
SECTION 7 - COOKIES
Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.
_session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).
_shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits
_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.
cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.
_secure_session_id, unique token, sessional
storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.
SECTION 8 - AGE OF CONSENT
By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.
QUESTIONS AND CONTACT INFORMATION
If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at email@example.com or by mail at
This Dog's Life
[Re: Privacy Compliance Officer]
663 Henry Street 2R Brooklyn, New York US 11231