The Science

Whole mouth health starts within.

Bad breath is a warning signal from your dog's oral microbiome. We built our products around science of restoring microbial balance and getting to the root cause of the issue, not masking what's already there.

The Root Cause

It's not the mouth. It's the microbiome.

Your dog's mouth is home to over 600 species of bacteria. In a healthy oral microbiome, beneficial bacteria keep harmful strains in check. When that balance is disrupted — by diet, age, or lack of daily care — harmful bacteria proliferate.

These bacteria don’t just sit on the teeth. They can irritate the gums, build up on the teeth, and, in more advanced cases, enter the bloodstream and affect the body beyond the mouth, including the heart, liver, and kidneys. It can even be deadly.

That’s why oral care isn’t just about fresher breath. Ii’s about supporting your dog’s overall health, from the inside out.

Key Insight

Masking bad breath doesn't address the underlying issues. Lasting results require addressing the root cause, not silencing it.

600+

bacterial species in the canine oral cavity¹²³

72M

dogs suffer from dental disease in the US along, making it the no. 1 disease in adult dogs⁴⁵⁶

85%

of dogs show signs of periodontal disease by age 3⁶⁷⁸

6.4×

higher risk of endocarditis (heart infection) in dogs with advanced periodontal disease⁹

1.8×

greater risk of kidney disease for dogs with dental disease⁹

Our Method

A whole-mouth approach.

Highly effective on their own, our proprietary formulas work even better together. One targets plaque through mechanical abrasion, the other restores microbial balance. Cover both and you cover everything.

Mechanical Defense

Dental Sticks

With its targeted and simple system, the powerful dual-layered sticks make cleaning a cinch. The outer layer of the stick helps fight plaque and tartar build up while removing bacteria. The inner layer supports healthy gums and freshens breath.The grooves help reach the gums, going even deeper in the cleaning process while also cleaning teeth. 

  • ✓ Fights plaque and tartar
  • ✓ Removes surface bacteria
  • ✓ Delivers actives to gum line
  • ✓ Freshens breath
  • ✓ Supports healthy gums

Microbiome Defense

Advanced Dental Powder

The powder delivers oral-specific probiotic strains and active enzymes directly via food. These strains colonize the oral cavity — and the gut — where they compete with harmful bacteria for space and nutrients. Over time, the healthy strains win.

  • ✓ First tribiotic powder on the market for whole-mouth health
  • ✓ Supports restoring microbial balance
  • ✓ Colonizes gum pockets
  • ✓ Enzymes break down starches and sugars
  • ✓ Natural ingredients deliver systemic oral health

See the Full Picture

Ready to see the science in action?

Every product is formulated on these principles. Natural ingredients. Validated by research. Designed for safety and efficacy.

Shop the Collection

References

  1. Dewhirst FE, Klein EA, Thompson EC, et al. The canine oral microbiome. PLOS ONE. 2012;7(4):e36067

  2. Templeton J, et al. Longitudinal Analysis of Canine Oral Microbiome Using Whole Genome Sequencing. Animals. 2023;13(24):3846.

  3. Ruparell A, et al. The canine oral microbiome: variation in bacterial populations across different niches. BMC Microbiology. 2020;20:42

  4. American Veterinary Medical Association. 2025 Pet Ownership and Demographics Sourcebook. Published October 2025.

  5. Banfield Pet Hospital. State of Pet Dental Health Report. February 2024

  6. Niemiec BA. Periodontal Disease in Small Animals. Merck Veterinary Manual (2024 update

  7. Enlund KB, et al. Front Vet Sci. 2020;7:298.

  8. Hennet PR, Harvey CE. Natural development of periodontal disease in the dog. J Vet Dent. 1992;9(3):13-19

  9. Glickman LT, et al. Association between chronic azotemic kidney disease and the severity of periodontal disease in dogs. Prev Vet Med. 2011;99(2-4):193-200.